USHIE, our mascot with black sunglasses and headset, is hot! USHIE is the symbol of all people who cannot hear and see well because of Usher Syndrome. The mascot was launched while developing the infographics for a campaign held one year ago. Now we see USHIE more and more often. USHIE is genderless, cool and lively!
The Usher Syndrome Foundation started the campaign ‘What would you choose, being deaf or being blind?’ which confronted a lot of people with the dilemmas associated with this choice. What if there is nothing to choose because you suffer from Usher Syndrome? In order to make Usher Syndrome more visible in our follow-up campaign, we needed a visual image clearly indicating that there was something wrong with eyes and ears. When designing the infographics, USHIE came into being as a mascot. The nice thing is that many people involved started to use this image in sponsor activities and presentations.
USHIE is cool!
In the summer of 2018, the initiative LoveUsh had the mascot laser on wooden key tags. People found USHIE cool! Also people suffering from Usher Syndrome could identify themselves with USHIE. Through social media the question rose what name was to be given to the mascot. USHIE, adopted from the former crocheted zebrafish for the Usher Syndrome Foundation, scored best.
Apart from key tags, LoveUsh now also sells rompers with the image of USHIE. Besides, during the 5th anniversary edition of Run4Usher new t-shirts were printed in large numbers with USHIE on the front and the back of the shirts. Usher Syndrome Foundation is now also busy designing hoodies with USHIE and have these printed.
Last summer, the Usher Syndrome Foundation financed the CRUSH database and associated development study. Thanks to this study, researchers will be able to faster and more effectively analyse the results of a treatment in future trials using the collected data about the natural development of Usher Syndrome. Here you can read more about this interesting study. For promotional purposes gifs have been developed in which USHIE comes to life. We see a gratefully winking USHIE in a moving animation inviting the viewer to love us, ‘have a crush on us’. In the second animation we see USHIE with sunglasses and a headset crush or explode into an USHIE with hearing ears and seeing eyes. The dream of all Usher Syndrome patients.
Usher Syndrome Foundation wants to make USHIE reappear in campaigns and sell products featuring USHIE. Do you as reader happen to have a nice idea for raising a lot of money for Usher Syndrome using USHIE? Please let us know through firstname.lastname@example.org